Electronic medical records (EMRs, the digital version of a patient’s chart) and electronic health records (EHRs, a more comprehensive view of a patient’s medical history designed to be shared between authorized providers), have streamlined the real-time sharing of information between the various participants in healthcare.

With an online medical history at their fingertips — from prescriptions to surgeries to lab results — physicians can better diagnose and treat their patients. Provider organizations can achieve higher-quality levels of care, and payers can more readily authorize payment.

However, there’s so much more intelligence to be gleaned from all that data — from more effective hospital management to groundbreaking therapies to battle disease. The challenge is that algorithms and decision-support tools are predicated on the belief that all the billions of bytes of electronic data were going to be clean and complete, but this is not the data reality.

Verinovum, a Tulsa startup founded in 2013, has created a solution to meet the increasing need for clinical data integration and interoperability between payers, providers, accountable care organizations, and clinically integrated networks.